By Andrea Cirillo
Make-up can be a tricky realm to enter, but oh so very hard to resist – and if you’re not careful, it can get very expensive. But you don’t always have to break your wallet when it comes to purchasing some great staple items for your routine. All great make-up artists have their holy grail products that they use everyday, and they chose those items through research, i.e. trial and error. I’m going to let you in on some great dupes that will give you the same look as the high-end products, but for less than half the price.
MAC, Marc Jacobs, Giorgio Armani, and Ben Nye are just a few of the names brands that grace the counters of make-up stores but are not so forgiving on our bank accounts. That’s why you should always keep your eye out for less expensive alternatives that work just as well.
One important thing to remember is that products will not always work the same on you as they do someone else. We all gush over celebrities and how wonderful they look all the time, but that is largely due to make-up (and in magazines, Photoshop helps!) so just keep in mind not to set unrealistic expectations for yourself. Simple, everyday make-up looks can help you accentuate YOUR best features. And while some of us (guilty) tend to look at our make-up brushes like magic wands, we have to fight to get our heads out of the clouds and remember that the make-up does not make you who you are; YOU DO.
Some staple items you will want for your basic, everyday make-up routine are things you can find in the aisles of your neighborhood drugstores. If you live near a Harmon, Walgreens, Target, or CVS, you’re already off to a good start. Drugstore products can be just as good as, if not better than, some of the high-end products you hear about — not to mention they are also wallet friendly.
Now, not everything I’ll discuss is absolutely necessary, but if you want to mimic @Mac_Daddyy, @Amrezy or any other Instagram Make-Up Royals, you might need to go the extra mile. And with the products I’ll show you, you’ll be spending less for more.
First Step: Moisturize
Any face lotion that you use for your everyday face routine is fine. Just make sure you use it! Moisturizing is so important when applying a full face of make-up. You want to make sure your skin doesn’t dry up and flake, because that can make your product look messy and blotchy. Moisturizer will also help you look a bit more hydrated and awake.
Face Primer is another important item to add to your everyday routine. This step helps prepare your face for the make-up you will apply, evens out the skin, and sets up a base for the product to adhere to better. It also can help make the application smoother and create an even finish. One of my favorite name brand face primers is Benefit’s POREfessional which helps create a matte finish and minimizes the appearance of pores. This product can be found at Sephora or Ulta in three different sizes and sells anywhere between $10.00 – $42.00 depending on how many ounces you are looking to purchase.
A great dupe for this product would be Rimmel London Stay Matte Primer (Target, $7). This product feels just as smooth on the skin as any high-end product. An added bonus is that Rimmel London won’t dry out your skin or leave your face feeling tight.
Foundation is another product that you will absolutely want to use in your make-up routine. It’s so important to know your skin type, as you would want to base your foundation choice off of this.
– If you have dry skin, you will want a hydrating liquid foundation to ensure that your skin won’t dry out or flake throughout the day.
– If you have oily skin, you may want to cut out the liquid foundation and use a pressed or loose powder to help control and eliminate the appearance of oil and also give you a matte finish. Avoid liquid and illuminating foundations that are oil based, as it will result in you looking greasy and shiny.
– If you have neutral skin, you have a large array of options.
No matter your skin type, look for foundations that contain SPF. This is important when you know you will be exposed to the sun and the key to a great face is great skin. By using foundation with SPF, you won’t have to apply an oily sunscreen underneath your full face of make-up.
Choosing the right color is important when trying to pick the perfect product for you. You don’t want to walk around looking two-toned and unblended. Since most drugstores typically don’t offer samples, hold the bottle up to your neck or the back of your hand in natural sunlight. If you go home and it doesn’t match perfectly, just keep your receipt and exchange for the correct color.
My current favorite name brand foundation at the moment is Giorgio Armani Luminous Silk Foundation (Nordstrom, $62.00). Now I know that sounds crazy but I guess I just can’t help myself! I like to use this foundation because it gives me medium coverage that can be built up for a heavier application. Now, the downfall to this, besides the price tag, is that I generally can only use this in the winter, as my skin gets very dry. In the summer time I will use a liquid foundation or BB cream that isn’t illuminating, or a loose powder.
The good news here is that there is a dupe for all the lovely ladies that want to get their hands on Armani Silk but don’t want to break the bank. Thankfully L’Oréal’s True Match (Walgreens, $8-$12) is like Armani’s Identical Twin. The difference is